Attract New Clients Marketing 101

Current Status

Price

Free

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Course Overview

Course Details

▪️ Format: Self-pace
▪️ Level: Intermediate
▪️ Credit Hours: 2 hours

Learning Outcome

1️⃣ Create a market strategy to achieve sustainable competitive advantage.
2️⃣ Identify the benefits of their childcare program and how to communicate them to families.
3️⃣ Research and understand the target audience, too, better meet their needs and expectations.
4️⃣ Compare the rates and services of competitors to the rates and services of their childcare programs.
5️⃣ Identify the different marketing methods to fill slots in a childcare program.
6️⃣ Recognize issues that might occur, making it harder to fill slots, and how to handle these issues.

Materials

It is recommended that participants take notes as they go through the course content. Materials needed include:

▪️ Writing Paper
▪️ A pen or pencil

Prerequisite

There is no prerequisite for this training course.

Requirements

▪️ While tablets, smartphones and other mobile devices may allow for some completion of coursework, they are not guaranteed to work in all areas. Please ensure you have access to a desktop or laptop to complete coursework.

▪️ Must have internet connection. High speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience.

▪️ A graphical browser is required, such as, Chrome, Firefox, etc.

▪️ Participants must have an E-mail account that is accessible because after a participant enrolls in this course, all e-mails regarding this course will be sent to the e-mail on record.

Criteria to Earn Credit

This is a certificate program. Upon completion participants will earn a certificate of completion. To earn credit for completing this training course, participants should read all material, take notes, and complete all the required assignments.

There is a final assessment at the end of this course. Participants will have two attempts to take the final assessment and must pass with a 70% or higher to earn credit.

Course Points

Participants will receive 2 points for completing this training course. Points can be used towards purchase of another training course. Each point is worth $1. Must be logged into your account to see how many points you have earned. Points must be used 1 year from the date you received them. Click here to learn more about how to redeem points.

Attract New Clients Marketing 101

Trainer | +1 (770) 347-7030 | support@earlycareevolution.com

Hi! I’m Charlie Nicole, and I’ll be your trainer for this course on supporting the social and emotional development of children from birth to age three.

Course Description:

This training course guides childcare providers in creating a market strategy to achieve sustainable competitive advantage. Participants will learn to identify and communicate the benefits of their programs, research and understand their target audience, and compare their rates and services to competitors. The course also covers various marketing methods to fill slots, as well as strategies to handle potential issues that may arise in the process.

CDA Subject Area

Managing an effective program operation.

Course Content

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