Attract New Clients Marketing 101


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Course Overview


Attract New Clients Marketing 101

Asynchronous (Self Pace)
Core Competency:
Managing an effective program operation.
Credit Hours:
2 clock hour


Learning Outcome

This course will help to identify the families in your community, assess your competitors, and identify solutions to generate leads. During this training, participants will:

  1. Create a market strategy to achieve sustainable competitive advantage.
  2. Identify the benefits of their childcare program and how to communicate them to families.
  3. Research and understand the target audience, too, better meet their needs and expectations.
  4. Compare the rates and services of competitors to the rates and services of their childcare programs.
  5. Identify the different marketing methods to fill slots in a childcare program.
  6. Recognize issues that might occur, making it harder to fill slots, and how to handle these issues.
It is recommended that participants take notes as they go through the course content. Materials needed include:

  • Writing Paper
  • A pen or pencil
There is no prerequisite for this training course.
  • While tablets, smartphones and other mobile devices may allow for some completion of coursework, they are not guaranteed to work in all areas. Please ensure you have access to a desktop or laptop to complete coursework.
  • Must have internet connection. High speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience.
  • A graphical browser is required, such as, Chrome, Firefox, etc.
  • Participants must have an E-mail account that is accessible because after a participant enrolls in this course, all e-mails regarding this course will be sent to the e-mail on record.
This is a certificate program. Upon completion participants will earn a certificate of completion and continuing education units (CEU).
Criteria to Earn Credit
To receive credit for completing this course, participants should read all material, take notes, and complete all the required assignments. There is a final assessment at the end of this course. Participants will have two attempts to take the final assessment and must pass with a 70% or higher to earn credit. Please note there will be no extra attempts to retake the final assessment. Once you have started the final assessment, complete it without interruption. If you cannot pass the final assessment with a 70% or higher, we encourage you to consider taking another course that meets your requirements.


Name: Octavia Dixon
Phone: (770) 347 – 7030